WooCommerce checkout plugin for a better checkout experience
Make your cart and checkout clearer, more structured and easier to use. Start for free with Checkout Optimizer Free, then expand with Pro and add-ons when your online store needs more.
More than a better-looking checkout
Checkout Optimizer from WebStyle brings together the features that make WooCommerce checkout clearer for customers and easier to tailor for your online store.
The solution builds on WooCommerce rather than replacing the existing order and payment flow. This means you can improve the checkout’s look, information and functionality without moving your store to a completely different system.
Your online store can start with the basic improvements in the Free version and later expand with Pro, Business Checkout or abandoned cart follow-up.
A checkout flow that grows with your online store
The goal is not to add as many features as possible. The goal is to create a checkout flow where customers can understand the cart, prices and required choices without unnecessary confusion.
The Checkout Optimizer family can be used for, among other things:
- Customising the checkout banner, fields and buttons
- Clearer information throughout the checkout flow
- Side cart and a better overview of the cart
- Displaying and calculating free shipping
- Indicative display of other currencies
- Checkout for both private and business customers
- Following up with customers who abandon their cart
- Ongoing expansion with relevant add-ons
This way, you choose the solution your online store needs now and can expand later without starting over.
Find what you are looking for
Go directly to the part of Checkout Optimizer you want to read more about:
→ What Checkout Optimizer can do
→ The customer’s checkout flow
→ Checkout Optimizer Free or Pro
→ Business Checkout
→ Abandoned cart
→ View all checkout products
What Checkout Optimizer can already do today
Checkout Optimizer brings together improvements for the WooCommerce cart and checkout in one coherent product family. The features can be combined to match your online store type and the experience you want customers to have.
Customising WooCommerce checkout
Checkout Optimizer Free lets you tailor checkout so it better matches your store design and the information customers need to fill in.
You can work with, among other things:
- Checkout banner
- Checkout heading
- Displaying billing fields
- Labels and placeholders
- Relevant company and contact fields
- The look of the checkout button
- Indicative display of another currency
This provides a more coherent checkout without changing WooCommerce’s core order and payment handling.
Side cart and a clearer checkout flow
With Checkout Optimizer Pro, the cart and checkout flow can be made more visible and easier to follow during the customer’s purchase.
Pro can be used for, among other things:
- Styling and improving the side cart
- Checkout banner and progress or action bar
- Clear messages during the purchase
- Better placement of key price information
- Adaptation for WooCommerce Cart and Checkout Blocks
This gives customers a better overview before the order is completed.
Free shipping and clearer prices
Checkout Optimizer Pro makes it possible to show how close customers are to qualifying for free shipping.
The threshold can be pulled from WooCommerce or set manually. The calculation can also account for whether the online store sells physical products, virtual products or a combination of both.
The features include, among other things:
- Free shipping line in the side cart
- Free shipping line in cart and checkout
- Manual free shipping threshold
- Automatic threshold from WooCommerce
- Calculation based on relevant items in the cart
- Indicative display of EUR or USD
This gives customers more transparent information about price and shipping.
Checkout for B2C and B2B customers
Not all online store have the same customers or checkout requirements.
Checkout Optimizer Pro can therefore be expanded with separate add-ons for your online store, that sell to businesses or want to follow up with customers who do not complete their purchase.
The solution can be expanded with:
- Business Checkout
- CVR and EAN invoicing details
- EU VAT validation
- Relevant VAT handling
- Abandoned cart follow-up
- Emails that help customers return to their purchase
The add-ons are activated together with Checkout Optimizer Pro on the same domain.
Built to improve WooCommerce — not replace it
Some checkout solutions replace large parts of WooCommerce or add features, your store will never need.
Checkout Optimizer is built with a different approach. The solution improves the relevant parts of WooCommerce checkout while preserving the existing order, VAT and payment flow.
This means your store can get a more professional purchase flow without having to move checkout to a separate platform.
The solution is built with a focus on:
- WooCommerce as the existing foundation
- Classic checkout and WooCommerce blocks
- Straightforward setup
- Features you can choose as needed
- Consistency across Free, Pro and add-ons
- Option for installation and support from WebStyle
The result is a solution that can improve checkout without making your online store unnecessarily complex.
A product family that grows with your needs
A smaller online store does not necessarily have the same needs as a store with many products, business customers or multiple markets.
That is why Checkout Optimizer is divided into a free base solution, a Pro version and separate add-ons.
The Checkout Optimizer family consists of:
- Checkout Optimizer Free
Basic customisation of WooCommerce checkout. - Checkout Optimizer Pro
Extended checkout flow, side cart, messages and intelligent free shipping. - Business Checkout
Add-on for online store with business customers and B2B sales. - Abandoned cart
Follow-up with customers who leave checkout without completing the order.
This way, your webshop can start with what it needs and add more features as the need arises.
CHECKOUT SEEN FROM THE CUSTOMER’S SIDE
From cart to completed order in one clear flow
A good checkout flow should make it easy for customers to understand the order and complete the purchase.
Checkout Optimizer improves the steps customers meet from adding a product to the cart until WooCommerce registers the completed order.
01
The customer adds a product to the cart
The purchase begins when the customer selects a product and adds it to the cart.
Depending on your webshop setup, the side cart can provide a quick overview without taking the customer away from the page where the product was selected.
The customer can see, among other things:
- Selected products
- Quantity
- Price
- Total cart value
- The option to proceed to checkout
02
The cart provides a complete overview
Before the customer continues, it should be clear what has been added to the cart and what may be missing to qualify for free shipping.
Checkout Optimizer Pro can display:
- The products in the cart
- Total price
- Indicative currency
- Free shipping messages
- Clear access to checkout
This reduces the need for customers to search for the most important information themselves.
03
The customer fills in the relevant details
In checkout, the fields and information your online store has chosen to use are displayed.
Checkout Optimizer can help with, among other things:
- Clear labels and placeholders
- Custom billing fields
- Contact details
- Company details
- Checkout banner and messages
- A clear order button
This makes checkout easier to understand and more consistent with the rest of your store.
04
Shipping, payment and order are reviewed
Before the customer completes the order, they get a complete overview of products, price, shipping and payment options.
Checkout Optimizer does not change your online store’s payment solution, but helps present the information more clearly around WooCommerce’s existing checkout.
This allows the customer to review:
- The order
- Delivery details
- Shipping
- Price
- Payment method
- Any add-ons
05
The order is completed in WooCommerce
When the customer completes the purchase, The order continues to be registered and managed through WooCommerce and handled through your webshop’s existing order and payment setup.
Checkout Optimizer works around this flow and improves the experience customers have on the way to the completed order.
Customers get a clearer checkout while your store keeps its existing WooCommerce flow.
CHOOSE THE SOLUTION THAT FITS YOUR ONLINE STORE
Checkout Optimizer Free or Pro
Checkout Optimizer can be used as a free base solution or as a more advanced checkout system with Pro features and optional add-ons.
Free is suitable for basic checkout customisation. Pro expands the solution with, among other things, a side cart, checkout messages, free shipping and access to additional modules.
GET STARTED
Checkout Optimizer Free
The Free version is for webshops that want to make WooCommerce checkout calmer, clearer and aligned with the shop’s design.
Free can be used for, among other things:
- Checkout banner
- Customising the standard heading
- Showing or hiding billing fields
- Changing labels and placeholders
- Relevant company and contact fields
- Styling the checkout button
- Indicative display of another currency
- WooCommerce as the existing order and payment flow
Free is a good entry point to Checkout Optimizer and can later be expanded with Pro.
THE EXTENDED CHECKOUT FLOW
Checkout Optimizer Pro
Pro is for online stores that want to work more actively with the cart, the checkout flow and the information customers see before purchasing.
Pro expands the solution with, among other things:
- Styling and improvements for the side cart
- Checkout banner and progress or action bar
- Checkout messages
- Free shipping line in the side cart
- Free shipping line in cart and checkout
- Manual or automatic free shipping threshold
- Calculation for physical and virtual products
- Indicative display of EUR and USD
- Support for WooCommerce Cart and Checkout Blocks
- Option for Business Checkout
- Option for Abandoned cart
Pro is the foundation for online stores that want more checkout features and the option to add further add-ons.
Does your online store need more than the standard setup?
WebStyle can help with installation, setup and customisation of Checkout Optimizer for your existing WooCommerce webshop.
We can help with fields, checkout layout, side cart, free shipping, company details and how it fits with your webshop’s other plugins and payment flow.
This gives you a solution configured to match how your store actually operates.
EXPAND CHECKOUT TO MATCH YOUR STORE’S NEEDS
Add-ons for Checkout Optimizer Pro
Checkout Optimizer Pro can be expanded with features that are not necessary for every online store.
The add-ons are activated on the same domain as the Pro version and used together with your existing Checkout Optimizer setup.
ADD-ONS FOR B2B SALES
Business Checkout
Business Checkout is for webshops that sell to businesses and need more than WooCommerce’s standard checkout fields.
The add-on can be used for, among other things:
- Company registration details
- EAN invoicing details
- EU VAT validation
- Verification of company details
- Reverse charge where regulations allow
- EU VAT handling
- Exchange-rate updates
- A more professional B2B checkout
Business Checkout reduces the need for manual checks after the order and makes it easier for business customers to provide the required details during purchase.
ADD-ONS FOR FOLLOW-UP
Abandoned cart
Abandoned cart is for webshops that want to follow up with customers who start a purchase but leave checkout before the order is completed.
The add-on helps create a controlled follow-up flow where customers can be reminded about their cart and given the option to return to their purchase.
The solution can be used for, among other things:
- Registering relevant abandoned carts
- Follow-up via email
- Link back to the customer’s cart or checkout
- Help resuming the checkout flow
- Integration with Checkout Optimizer Pro
- Activation on the same licence domain
The purpose is not to pressure the customer, but to make it easy to continue a purchase that was interrupted.
Questions about Checkout Optimizer
What is Checkout Optimizer?
Checkout Optimizer is a product family for WooCommerce used to customise and improve the cart and checkout. The solution is available as Free and Pro and can be expanded with separate add-ons.
Is Checkout Optimizer a replacement for WooCommerce checkout?
No. Checkout Optimizer builds on WooCommerce’s existing order and payment flow. The plugin improves the experience and the features customers encounter around checkout.
What is the difference between Free and Pro?
Free provides the basic options to customise the checkout’s look, fields and information. Pro adds, among other things, a side cart, checkout messages, free shipping features and the option for additional add-ons.
Does Checkout Optimizer work with the WooCommerce Checkout Block?
Checkout Optimizer Pro is developed for both classic WooCommerce checkout and WooCommerce Cart and Checkout Blocks.
Can Business Checkout be used without Pro?
Business Checkout is an add-on for Checkout Optimizer Pro and must be activated on the same domain as the Pro licence.
Can Abandoned cart be used without Pro?
Abandoned cart is also an add-on for Checkout Optimizer Pro and is used together with the Pro version.
Can WebStyle help with the installation?
Yes. WebStyle can help with installation, setup and review of Checkout Optimizer in your existing WooCommerce online store.
Create a clearer checkout flow
Start with Checkout Optimizer Free, choose Pro for the extended checkout flow, or build the solution with the add-ons that match your webshop’s customers and workflows.
You do not need to choose all features from the start. The solution can be expanded as your online store and needs grow.